Watch a 2 minute video about our culture

What is Red Day?

Introduced in 2009, RED Day, which stands for Renew, Energize and Donate, is Keller Williams Realty's annual day of service. Each year on the second Thursday of May, associates celebrate Mo Anderson's birthday by spending the day away from their businesses serving worthy organizations and causes in their communities. RED Day is just another example of our commitment to each other and to the cities and towns where we live and work. 

How to get involved

Every market center is encouraged to participate in RED Day. Get in contact with us to find out what we have planned for this year. Join us!

An Open Book Policy

There are no secrets at Keller Williams Realty. Every associate has a stake in the financial success of Keller Williams so every associate has the right to see the numbers reflected in their market center’s operations.

Community Programs & Initiatives

When you’re here, you’re family. We support the financial, physical and emotional well-being of our associates, and believe in giving back to the communities in which we live and work.

What is KW Cares?

Keller Williams Cares was the brainchild of Keller Williams agents who had a dream to reach out and support fellow KW associates facing financial hardship due to major emergencies. Mo Anderson, vice chairman of Keller Williams Realty, took this dream and brought it to fruition as a public charity. Today, KW Cares is supported by associates from across North America. It has truly become the heart of the Keller Williams culture in action, finding and serving the higher purposes of business through charitable giving in the market centers and communities where KW associates live and work.


KW Kids Can

Envisioned by Gary Keller, Keller Williams Kids Can is a 501(c)(3) educational nonprofit founded with the belief that the cultivation of a growth mindset needs to begin as early in life as possible. It leverages the incredible success of Keller Williams Realty by bringing the company’s strengths in education and training to the next generation of world leaders.

KWKC is introducing students to concepts and principles unlike anything they’ve come across in a traditional classroom. Through powerful learning experiences both in person and online, this organization is empowering students to raise their life trajectory.

Associate Leadership Council

The Keller Williams ALC or Agent Leadership Council is made up of the top 20% of agents in each office. This dynamic ‘board of directors’ is actively involved in the leadership decisions that make the office more productive and profitable.

Built on the philosophy that people matter most, our associates have a strong voice in guiding the business through their local Associate Leadership Council (ALC). Comprised of top agents and management, the ALC meets on a monthly basis to direct decisions on how their local office operates.

Wealth Building

In keeping with the philosophy that agents are partners and stakeholders in the success of the business, Keller Williams Realty has created a distinct wealth building platform through which our leadership teams and office owners reward those who have contributed to a market center's growth by attracting productive associates to the office. In the United States and Canada we do this through profit share; and across the world, through growth share.

Through our profit share (US & Canada) and the growth share (Worldwide) programs, Keller Williams recognizes and rewards associates for helping to grow the company.

Keller Williams owners have shared more than $703 MILLION since 1997. In 2015, Keller Williams owners shared more than $129.8 MILLION in profits.

That’s $353,424 per DAY.

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